STRATEGI PENGEMBANGAN PEMASARAN BERAS PERUSAHAAN UMUM (PERUM) BULOG DI KOTA JAMBI

The purpose of this study was to analyze the internal and external environment Bulog rice marketing in Jambi City, describe strategy at company level, also 4 major strategies City. This research conducted Perum Bulog, City August 2019. used a quality quantitative data. type data based on measuring scale is ordinal time it cross section collected came from primary secondary obtained were analyzed descriptively both quantitatively qualitatively. processing analysis methods strategic management approaches by considering changes factors. Based IE(Internal External) matrix results show that position level cell III because total average IFE (Internal Factor Evaluation) 1.6974 EFE (External 3.045, indicates must survive maintain.